A new campaign by Havas London, ‘Lube Gives You More’ aims to increase category penetration by changing audience perceptions of lubes. 9 out of 10 people who’ve tried lubes say sex is better, and “Lubes Gives You More’ tries to convince the 10% who haven’t yet embraced the world of lubes.

The Big Idea

LUBE GIVES YOU MORE

Sex is great.

But what if it could be even greater? The sex you love but taken to the next level.

9 out of 10 people agree that sex is better with lube. That’s all kinds of sex. From foreplay to after play. 

Solo or together. Whatever you’re in to. Lube means more tingles, more touches, more fun and more fireworks. 

More staying in the moment (yours and theirs) and exploring new horizons. 

Lube is for deeper feels, better connections and longer lasting moments, taking your 69 to 100, and letting you tease with more ease.

Giving you more from everything you already love – and more of what you didn’t even know you could love. 

If you like sex, you’re going to love sex with Durex lube. 

Because Lube Gives You More.

Durex Casa De Lube 20s:

Durex Lube Gives You More 15s Meta:

The campaign is launching in different markets throughout Europe from August 2026.

Campaign Assets: