BLKJ Havas Singapore brought to life a playful, tongue-in-cheek campaign for Durex Invisible, one of the thinnest condoms ever made. So thin, in fact, you might genuinely forget you’re wearing one.
Created for the Thai market, the campaign features a series of films where both male and female leads experience a moment of mild panic, trying to remember whether they actually took precautions the night before. Cue frantic retracing of events, awkward pauses, and an urgent search for proof.
The twist? They did. They just couldn’t feel it.
The version shown here was produced for the Thai market and different versions show the male and female stars trying to remember whether they’d taken precautions, and hurriedly searching for the evidence.
Durex Airy, Forgotten Condom, 30 Seconds:
Durex Airy, Forgotten Condom, (Male) 30 Seconds
Durex Airy, Forgotten Condom Key Visuals:
Reckitt Health Creative Showcase 